Top 7 Reasons Why Salesforce is the Best CRM

Top 7 Reasons Why Salesforce is the Best CRM?

According to IDC, Salesforce CRM owned 23% of the market share in 2022. Today, this platform has more than 150,000 customers globally.
Traditional customer management methods usually include spreadsheets and paper records. Working with these had several major drawbacks as they were time-consuming, and also required a great deal of manual labor.
To address these loopholes in customer management processes, Salesforce introduced a single cloud-based platform, Salesforce CRM. It offers a unified and scalable platform to boost sales efficiency, and customer engagement, and drive business growth.
To know why Salesforce is the best CRM for both large-scale and small businesses, read this blog till the end.

What is Salesforce CRM?

What is Salesforce CRM
Salesforce CRM is a cloud-based customer relationship management platform by Salesforce. As a customer relationship management platform, your sales team can track sales, manage customer interactions, and streamline workflow and processes while improving customer services.
The conventional customer relationship management processes usually involve your sales team struggling with multiple spreadsheets. Besides the discomfort of management and a great deal of manual labor, working with them had several loopholes. These disadvantages have paved the way for businesses to consider why Salesforce is the best CRM when compared to others.
With Salesforce for small businesses, organizations can focus on improving customer engagement strategies and delivering personalized experiences to each customer. This shall eventually help your business drive sales to ensure scalability and growth.
Now that you have an idea of Salesforce CRM meaning, let’s take you through its importance in today’s businesses.

Why use Salesforce CRM?

Why use Salesforce CRM
The points below will take you through why Salesforce is the best CRM for businesses today.

Sales Automation

The Salesforce CRM platform assists in streamlining sales processes and improving efficiency by automating sales processes.

Better Customer Management

Better Customer Management
With Salesforce CRM for small businesses, your sales team can centralize customer information and details to build better relationships with customers and close deals.

Smooth Customization

With the assistance of Salesforce support partners, you can ensure a great deal of customization of Salesforce CRM features to reap better benefits.

Seamless Integration

Seamless Integration
It is also easy and less time-consuming to integrate the Salesforce CRM platform into your existing system, to help simplify the transition process with frequent training to overcome any big or small hiccup.

Marketing Automation

You can create and organize customized ad campaigns for each audience segment. With marketing automation features, you can also schedule ad launches more effectively.

Scalability

Businesses of all sizes can grow and fulfill their requirements effortlessly while working with Salesforce CRM.

7 Best Reasons for Switching to Salesforce CRM

7 Best Reasons for Switching to Salesforce CRM
Here are 7 most common reasons why Salesforce CRM is the best.

Diverse Features and Add-ons

Salesforce CRM hosts a diverse range of features and Add-ons to fit all business types. This includes a lead management tool to track and manage leads throughout the sales cycle. You can also track and contact their status down the sales funnel down the sales funnel.

Ease of Customization for Your Business Needs

Ease of Customization for Your Business Needs
With the right Salesforce CRM service partners, you can customize the Salesforce CRM features and add-ons to align with your business models. By integrating customized Salesforce CRM into your existing system your sales team can close deals more efficiently with AI-driven insights.

Quick Integration with Various Systems and Apps

Another important reason why Salesforce is the best CRM is this platform’s ease of integration with other systems and apps. You can seek assistance from expert Salesforce CRM consultants regarding integration of this platform into your existing system. With the best assistance, you can also gather the necessary training services and strategies to ensure a seamless transition to a new system.

Huge Growth Potential

Huge Growth Potential
With Salesforce CRM you can track and organize the leads efficiently. Unlike spreadsheets, Salesforce CRM automates several monotonous tasks. By automation of repetitive tasks, your sales team can focus and prioritize pitching sales and enhance their customer engagement strategies. These can allow them to close a high volume of deals and generate revenue for your business.

Robust Analytics and Reporting

Salesforce CRM is an AI-backed platform. This means it can help your sales team strategize a comprehensive plan with AI-driven insights and real-time data to close deals effectively. Furthermore, you can also customize individual dashboards on Salesforce CRM to have a closer look at the status of leads and their position in the sales funnel. Also, the Salesforce CRM works with Salesforce Einstein AI to provide real-time insights on changing consumer behavior patterns and market movements. This shall help your team plan a professional strategy to help your business scale.

Enhanced Employee Productivity

Enhanced Employee Productivity
As reasons why Salesforce is the best CRM, it goes without saying that with seamless integration and AI-driven insights, this platform assists in boosting employee productivity. Its customizable features also make Salesforce CRM a right fit for every big and small company to help businesses scale.
Salesforce CRM also acts as a centralized repository to store diverse forms of data. This means you can store contact details here for a very long time even after lead conversion or as dead leads to contact later. Besides their contact details, the platform also stores their present status and data shared between both parties. You can also access these data from any device. This also strengthens remote work practice.

Better customer Support and Customer Service

Besides offering an extensive platform to store contact details of potential leads, the cloud store of Salesforce CRM also acts as a knowledge base platform. As a knowledge base, this platform holds product details, user manuals, company policies, and other required documents regarding your business, product, and services. Your customer support team can access these documents from their devices and address any kind of customer issues conveniently
To conclude, Salesforce CRM is a necessity in today’s workplace for its numerous services. Some of which are mentioned in the aforementioned points. With this platform, companies can look into managing customer interactions, track sales, and ensure customer support much more effectively. This shall help their business grow.

Frequently Asked Questions

Salesforce CRM is a highly customizable and flexible platform, making it the right fit for large-scale and small businesses.
Key features of Salesforce CRM include sales automation, contact management, customer service and support, marketing management, customizable reports, analytics, dashboard, and marketing automation.
To prioritize data security and defend your company and customer data from third-party access, Salesforce CRM conducts multi-factor authentication, regular security audits, data encryption, and compliance with industry standards.
Benefits-for-Hiring-a-salesforce.jpg

6 Major Benefits of Hiring a Salesforce Consultant in 2024

Every business wants success in its intended goals, not just to boost sales, but customer satisfaction is essential to be successful. You need expert Salesforce consulting services for a perfect solution and guidance to help you reach what you want.

 

The Salesforce Consultant team will help you manage your business CRM, implement their ideas to increase sales in the market, understand your customers more accurately, increase productivity and get valuable opportunities to collaborate with consumers.

Benefits of Hiring a Salesforce Consultant Partner:

1. Improving effective decision making:

The right decision will elevate your business, but a wrong decision can bring your business down. This is one of the most important benefits of hiring a Salesforce consultant for your business in making the right decisions to keep organizations running smoothly and efficiently.

 

In the rapid technology to implement changes in business CRM, it is important to make the right decision to expand your business. Salesforce Consultants can provide easy and quick decisions in designing and forecasting the needs of Salesforce clients.

2. Understanding customer needs:

A certified Salesforce consultant has enough knowledge to understand the needs of your clients. It is good to continuously track customers to know their behavior that an expert advisor can uncover consumer loyalty. You may not know enough to handle customers, but a Salesforce consultant does many ways to persuade consumers to turn to our business services.

3. Increases business ROI:

By hiring a Salesforce consultant, you get your business in exchange for a high return on investment. A consultant will implement the latest technologies to increase productivity which can help to increase business ROI

4. Quickly solve business problems:

Businesses fear losing Salesforce data or stealing data from other organizations. T hire a great Salesforce consultant, you don’t need to worry about it. They take necessary steps to protect your business to avoid these types of problems.

5. Business Growth:

Hiring a professional Salesforce advisory partner is the primary key to rapid growth in your business. They can turn your business into the best workflow and help enterprises scale up their business operations.

6. It saves time to increase productivity:

Nothing hurts more than losing opportunities in business. Salesforce Consultants save you time and resources by implementing trends in current scenarios. To save time, you can generate more leads to increase productivity in your Salesforce business. If we use the Salesforce implementation correctly, it will save you time and money in many ways.

Conclusion:

Finding a certified Salesforce consultant is one of the most challenging tasks for organizations. Once you have found the best consulting partner for your business by implementing Salesforce, you now have access to get all of the above benefits.

 

Wahinovations is the foremost advisory partner providing a wide range of Salesforce consulting services to professionals looking to secure their business. Our experienced consultants are always available to assist you with Salesforce business issues and share implementation processes that will excite your business.

Configure Price Quote (CPQ) Solutions

How Salesforce CPQ Helps Increase Your Business Revenue?

Professional Services Industry includes software services, training, certification industry, etc. The majority of sales processes in this business are similar to the normal Sales process of a CRM platform. In terms of product structure and rules, the products and services sold are not overly complicated. Every company, on the other hand, has its method of pricing and offering discounts to clients.

 

Through configuration and customization options, Salesforce CPQ provides a solution to satisfy the pricing calculation demands. The sales cycle for professional services concludes with the formation of a project to track the actions related to the services sold to the customer. Salesforce CPQ can help with this as well.

CPQ provides the following key benefits:

Improved Quote Accuracy –

A quote may go through several iterations as a result of changes in various parameters. For instance, revision of activity duration of a resource that is working onsite. CPQ keeps track of the price per planned resource for a project and automates pricing implications so that all of these changes are calculated automatically. Each update in CPQ can be set up to automatically generate approvals.

Reduce data mismatch between quotes and projects –

In most cases, sales data is kept in a separate system that isn’t always integrated with the project management system. Many issues arise as a result of data discrepancies between what was mentioned and what is intended for the project. Data mismatches for activity time, resource responsibilities, rates, and other factors are eliminated when CPQ and other projects are integrated.

Streamline Quote Revisions –

After a project has begun, it is highly usual to get a change request or contract amendment. CPQ has a Quotation revision process that may be used to fulfill the needs of any revisions to an existing project, and it can also be used to manage change requests during the quote process.

The following is an example of a general use case from lead to quote to project:

Unlike regular Salesforce objects, you can create custom Salesforce objects. Custom objects are those that are generated by platform users to meet their specific needs. Though there are several objects already built into the platform of Salesforce CRM, they can’t cater to all the needs of every single organization. To circumvent this barrier, Salesforce has the option of custom objects, which allows customers to construct Salesforce objects that are unique to their business and serve specific functions.


A courier company, for example, could develop a custom object to hold each week’s schedule and shipment details. As a result, these objects store data that is specific to the company. Custom fields can be added to custom objects in addition to the normal Salesforce fields.

The procedure for revisions and change requests is as follows:

CPQ can also assist in all aspects of a project, including:

Finally, using CPQ’s Auto Creation of Quote Lines from Project Details, a quote may be created quickly, accurately, and directly from projects. Users can also create fully branded and completely Configurable Proposals and send them directly to Clients. With our expertise as one of the leading Salesforce Consulting Partners, Explore Our Salesforce CPQ Insights!
Salesforce object in Wahinnovations

What are Salesforce Objects?

The appropriate management of client data is one of the most difficult components of running a business. Customers are undoubtedly a company’s most valuable asset, and it’s critical to give them the greatest service possible. As years have passed, business organizations have diversified and customers have become more demanding. In addition, the number of clients served by a company is growing. Salesforce significantly decreases your sales team’s time and effort, allowing them to focus on other productive aspects of the business. Despite the fact that Salesforce simplifies many business operations for a company, knowing how it works in its entirety can be difficult. Salesforce Developers, consultants, and operators must be well-versed in the platform’s peculiarities in order to provide effective services to their clients.

What Are Standard Objects?

Standard Salesforce Objects are objects that have previously been built by the Salesforce platform for a specific project. These are the data-storage tablets that come pre-installed with Salesforce CRM and can be used in a variety of settings. These Salesforce objects require very little configuration and may be used by a wide range of enterprises.


Here are some of the most common Salesforce objects, simply explained:

1. Accounts –

These are the items that refer to people or businesses that are directly or indirectly involved in the operation of a business and with whom a company has a relationship. The most common accounts dealt with by a company organization are customers, partners, and competitors.

2. Contacts –

Individuals within an account make up these objects.

3. Opportunity –

These items are made up of events that are likely to generate money.

4. Case -

These objects contain any complaints that customers may have raised.

5. Solution –

These objects contain the resolutions supplied by the relevant team for client issues.

6. Forecast–

These objects contain a valid estimation of an organization’s revenue every quarter.

7. Document –

These objects are documents that are saved in certain folders throughout the system.

8. Folders —

These objects store critical documents and control who has access to them.

9. Report –

These objects are a useful study of all the data that is saved on the Salesforce platform.

10. Dashboards –

Dashboards are graphical representations of data generated by reports.

11. Activity –

These items hold key tasks or events on the calendar.

12. Products –

These objects include information on the products that a company deals with.

13. Orders –

These objects are a systematic record of all the products and services that customers have purchased.

14. Campaign –

These assets contain various marketing projects devised by an organization’s marketing team.

15. Lead –

These objects store a list of entities that appear to be interested in the advertised products and are likely to convert.

What are Custom Objects?

Unlike regular Salesforce objects, you can create custom Salesforce objects. Custom objects are those that are generated by platform users to meet their specific needs. Though there are several objects already built into the platform of Salesforce CRM, they can’t cater to all the needs of every single organization. To circumvent this barrier, Salesforce has the option of custom objects, which allows customers to construct Salesforce objects that are unique to their business and serve specific functions.


A courier company, for example, could develop a custom object to hold each week’s schedule and shipment details. As a result, these objects store data that is specific to the company. Custom fields can be added to custom objects in addition to the normal Salesforce fields.

Creating Custom Objects

Follow these simple steps to create a custom object that meets your specifications:
Salesforce Einstien

A Definitive Guide to Salesforce Einstein – 2024

Salesforce is places where you get everything you need to improve your business on a single platform, with little or no code. So to meet this AI-powered faster generation sales momentum, Salesforce came up with Einstein.

What is Salesforce Einstein?

Salesforce Einstein is an AI-powered CRM that integrates with Sales force’s Software-as-a-Service (SaaS) platform. It can take advantage of its huge user base by evaluating each and every action taken to enhance its capabilities. As it learns more, it provides more accurate analysis to the users. Salesforce customers benefit from predictive analytics, natural language processing (NLP), and machine learning capabilities based on data derived from each user action.

How Salesforce Einstein helps your business?

Features of Salesforce Einstein

There are 36 features in salesforce einstein which are further divided into 4 categories. Those categories are:

How can you Integrate Salesforce Einstein into your Business?

There are two ways to use einstein in your business.
1. Out-of-the-Box Applications
2. The Einstein Platform

1. Out of the Box Applications :-

In this, you can embed artificial intelligence in an app that is already being used by your team. This empowers you to achieve great results across different processes of your business. In this, einstein becomes an inherent part of the Salesforce UI.

2. The Einstein Platform :-

This is a platform where einstein enables developers and admins to build customized smart solutions to meet business requirements.

Challenges

Conclusion

Einstein does have some issues and challenges but if you have a good amount of clean data, it can help you take your business to a whole new level. Since einstein runs on data let’s use data to prove its worth. Here are some figures that tell us how einstein has benefited different organizations to do better.
Salesforce Einstien

A Definitive Guide to Salesforce Einstein – 2022

Salesforce is places where you get everything you need to improve your business on a single platform, with little or no code. So to meet this AI-powered faster generation sales momentum, Salesforce came up with Einstein.

What is Salesforce Einstein?

Salesforce Einstein is an AI-powered CRM that integrates with Sales force’s Software-as-a-Service (SaaS) platform. It can take advantage of its huge user base by evaluating each and every action taken to enhance its capabilities. As it learns more, it provides more accurate analysis to the users. Salesforce customers benefit from predictive analytics, natural language processing (NLP), and machine learning capabilities based on data derived from each user action.

How Salesforce Einstein helps your business?

Features of Salesforce Einstein

There are 36 features in salesforce einstein which are further divided into 4 categories. Those categories are:

How can you Integrate Salesforce Einstein into your Business?

There are two ways to use einstein in your business.
1. Out-of-the-Box Applications
2. The Einstein Platform

1. Out of the Box Applications :-

In this, you can embed artificial intelligence in an app that is already being used by your team. This empowers you to achieve great results across different processes of your business. In this, einstein becomes an inherent part of the Salesforce UI.

2. The Einstein Platform :-

This is a platform where einstein enables developers and admins to build customized smart solutions to meet business requirements.

Challenges

Conclusion

Einstein does have some issues and challenges but if you have a good amount of clean data, it can help you take your business to a whole new level. Since einstein runs on data let’s use data to prove its worth. Here are some figures that tell us how einstein has benefited different organizations to do better.
Maximize your ROI

Salesforce Features That Can Maximize Your ROI in 2024

Salesforce has remained at the forefront of CRM technology with its feature upgrades. As digitalization keeps spreading, an increasing number of businesses are turning to digital selling to stay competitive. As a result, there is a noticeable surge in Salesforce consulting and implementation for businesses. 

Salesforce continues to bring new features and products to the market year after year. Salesforce is unique in that it regularly releases new feature sets for enterprises. Several versions every year, new features, convenience, the list goes on and on.


With such innovation, those who use Salesforce technology must continue to explore ways to stay ahead of the curve. For many clients, the concept of evolution inside a Salesforce implementation needs information on how a Salesforce implementation can increase business ROI (Return on Investment). When considering ROI and how it affects the profit margins, two factors automatically come to mind: time and money.

Salesforce features that can help you maximize your ROI

The Salesforce platform is highly adaptable and adjustable, providing organizations and customers with a wide range of features. The list of features is broad.

Below are some of the top features that can assist organizations in optimizing their Salesforce implementation.

Lightning Page Performance for Productivity

Have you ever worked as an administrator or end-user in a Salesforce org where the lightning pages are neither inconsistent nor optimized?

Salesforce created Lightning Page Performance to address this issue. While working with Salesforce org, this powerful feature allows users to manage inconsistent not optimized lightning pages. The Lightning Page Performance tool is natively created with Lightning App Builder for doing all the analysis.

End users can execute their tasks much more quickly and efficiently by leveraging Lightning Page Performance and optimizing the location of the lightning component while avoiding distractions when opening several pages to complete their daily activities.

In-App Guidance for Engagements

Maintaining employee engagement involves processes that benefit them, from onboarding new employees to user adoption for systematic enhancements. Employees who work in complex sales and support cycles may find it difficult to remember all the steps required to complete the job.

The In-App Guidance feature helps employees navigate the system by providing reminders, tips, and gradual walk-throughs. You can also set this feature to display a floating message in the utility bar to track the effectiveness of your implementations.

Furthermore, this feature provides resources to users even before they notice they have a need, which helps increase the company’s ROI.

Salesforce Survey for Feedback

To maximize Salesforce ROI, a company must first understand where the opportunities for improvement exist. Long sales processes, product-related issues, slow response time, and others. However, analyzing the root of the problem is required before implementing change.

Salesforce Surveys allow you to implement a feedback collection strategy at any point in the marketing, sales, or support cycle. Salesforce Surveys includes a wide range of features, such as the ability to customize email templates for survey workflows (add rich text, images, and branding). Also, Salesforce Survey automate survey distribution to customers.

Social Studio for Marketing

Organizations use Social Studio to interact with prospects and customers on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and others. 

Moreover, Social Studio connects your marketing and sales team to customers. By allowing customers to communicate on their terms across platforms, this tool allows employees to develop both purposeful and personal relationships with them.

AI and Data-Driven Intelligence

Einstein, the AI-powered Sales Cloud, was released in 2017 to provide data-driven predictions, insights, and suggestions to assist in making better lead/sales decisions.It does this while continuously learning from your CRM data regarding team effectiveness, whitespace, and pipeline patterns. Consider the time, energy, and opportunity costs that Einstein brings to the table by automating data analytics.

360° View with Command Center

Salesforce developed another enhanced tool called Command Center to complement the Social Studio feature.

By aggregating all customer touchpoints and analyses into a single pane of glass, Command Center visualizes facts on how your customers interact with your brand. 

In addition, To do this, Command Center centralizes real-time data from Marketing CloudTM, Service CloudTM, Sales CloudTM, digital experiences, goods, and rivals to drive brand health statistics across all user interaction points.

Conclusion

Businesses must know how to utilize Salesforce features to boost business ROI. Salesforce ROI focuses on two key areas: growing revenue and lowering the cost of your investment. It would be beneficial if you ensure that you and your employees are doing all possible to fulfill both goals.

Our salesforce specialist can assist you in customizing the Salesforce infrastructure to meet your specific business needs.

5 Benefits of Salesforce Implementation in Business 2021 - Wahinnovations.com

5 Benefits of Salesforce Implementation in Business 2024

Moving on to the digital world and creating a mark online is the first step business needs nowadays. Implementing a CRM (Customer Relationship Management) service would be beneficial for making a stronger relationship with customers, increasing sales, better team management, and good collaboration. Salesforce is one of the best CRM services to implement in all types of business organizations.

Salesforce is a platform to develop & distribute customer-centric solutions for businesses. Salesforce as a SaaS(Software-as-a-Service) offers various cloud services like sales cloud, marketing cloud, analytics cloud, community cloud, etc., to manage the organization with ease. Salesforce as a PaaS(Platform-as-a-Service) offers various platforms to build our apps on the cloud. Platforms like Force.com & Lightning, Heroku, Fuel, etc.

Currently, Various organizations are using  Salesforce in different domains like Financial Technology, Manufacturing, and Others. Salesforce helps businesses to grow in an effective & efficient manner.

Is there any reason that various organizations implement salesforce in business? 

Well, yes! There are some of the main reasons for the Salesforce platform:

  • Customer Data: To engage a customer with your product, you need customer’s information to keep their profile organized. It will help you to know about the customer’s behavior towards your product. Salesforce provides you better control and the advantage to create and maintain customer’s information digitally on the cloud in one place.
  • Management: Salesforce is easy to manage, which is one of the most important advantages. Any dedicated salesforce developer will take care of your custom CRM. You have all the tools and keys to manage salesforce easily. With the built-in calendar tools, you can schedule tasks for weeks and months or even for years.
  • Team Collaboration: Now, let’s talk about the best features for implementing Salesforce; Team Collaboration. Salesforce will let you communicate with your team members easily. “Chatter” feature of Salesforce provides you access to communicate with individuals, groups,s or admins about your work-related information. This feature makes it easier to prioritize tasks among the team so they can work accordingly. It will help to get productive results from the team members. 
  • Accessibility: Mobility or Accessibility is one of the core features of Salesforce. Salesforce is a cloud-based platform, which means it is available for you whenever and wherever you need it. You only need the internet to access it. Salesforce has an application that keeps you in touch with your business and team. You don’t need a local data drive, cabinet, or anything to access data from outside. You can easily access Salesforce from anywhere and   anytime.
  • Enhanced Communication: Salesforce helps you to enhance your Communication with your system means that your can easily access a detailed history of the prospects.

So, now you must understand the benefits of CRM services for your business.

Please leave a comment if we miss any important benefits of implementing Salesforce. You can get more information about Salesforce, visit www.wahinnovation.com

Salesforce Einstein Predictor Builder with Wahinnovations

How Does Einstein Prediction Builder Work?

Einstein is the new generation of AI available directly within Salesforce CRM data. It learns from existing data and can provide predictions, insights, next steps, and recommendations. So, optimize your time by focussing on opportunities that are more likely to convert rather than calling the ones that are unlikely.

Features of Salesforce Einstein:

  • Sales Cloud Einstein
  • Service Cloud Einstein
  • App Cloud Einstein
  • Community Cloud Einstein
  • IoT Cloud Einstein
  • Marketing and Analytics Cloud Einstein

Einstein products which are formed by the incorporation of one or more smart assistant components. They are:

  • Einstein Bots
  • Einstein Voice
  • Einstein Prediction Builder
  • Einstein Next Best Action
  • Einstein Discovery
  • Einstein Vision and Language

What is Einstein Prediction Builder?

Einstein Prediction Builder is a declarative tool that helps fast-track predictions based on Salesforce fields. This helps a Salesforce admin to custom-build predictions on any object via few clicks on a visual interface and power workflows and apps using the newly-found AI. It learns from examples in the past to make predictions. Using projections it helps you work smarter by focusing your time on the right tasks. It predicts the answers to binary questions, i.e., Yes/No and numerical questions.

Understand How Einstein Prediction Builder Works in 3 Simple Steps:

Step 1 : Define your use case

In this step, we need to get a clear picture of how we plan to improve our business using a prediction builder. For Example, Consider an eye clinic where the people make appointments for checkup every month/year. The estimated number of people who did not turn up for an appointment cannot be brought to an exact number. This results in a loss of revenue and resources for that clinic. Next time, they can use historical data from appointments to arrive at an appropriate patient count.

Based on the use case, the prediction builder can calculate either of the below predictions:

  1. Binary Predictions (predicts a Yes/No)
  2. Numeric Predictions (predicts a number)

Step 2 : Identify the data used for prediction

The data is very important for prediction model. To help you understand whether the data being considered is sufficient or not, the Einstein team came up with a framework called the “Avocado Framework.”

Dataset: The complete set of data

For example, All the records present in the Appointment object

Segment set: This is the subset of your dataset; here, the subset is formed based on a filter condition specific to your prediction use case.

Example set: This is the data that is used to understand and build a prediction. The example set is also divided based on positive examples and Negative examples; consolidating them creates an example set. For Instance: Positive example set consists of people who have made their appointment and do not show up. The negative example set consists of people who have made their appointment but do show up. Prediction set: This set consists of records on which Einstein is going to perform the prediction. For instance, All the records other than future appointment.

Step 3 : Create prediction

Once we are ready with the use case and data, we can create a prediction using the prediction builder.

Below are the sequence of activities to create a prediction in Prediction Builder:

  1. Log in to Salesforce. Click on Setup. In the Quick Find box, search for Einstein Prediction Builder.

2. You’ll get to the Einstein Prediction Builder Home Page. To create a new prediction, you can click on a new prediction.

3. Name your prediction. We’ll call our prediction an No show up prediction. API Name here will be auto-populated. Click on Next.

4. Select the object to predict the records. As we are working on the appointment object, we select that. Before clicking on Next, validate the data, whether the minimum number of records are present or not by clicking the Check Data button. Once it validates, the data count is good; we can proceed to the next step by clicking on Next.

5. Einstein Prediction Builder answers two ways either as Yes/No or in a number. Based on the use case, one can choose what kind of answer will be useful to us. As per our use case, we are just predicting whether the patients have show or no show, so we can go for Yes/No. Then click on Next.

6. In this step, we decide whether we have a field based on which we are trying to predict data or not, and what it would be. As we have been using the No show up field based on which we predict the data, we can select the field in this step and click Next. We select the field no show ; for example, we are giving only Yes/No values, i.e., patients who have shown up and have not shown up. In this scenario, we are not considering future appointments, so excluding that, we give an example set to Einstein for prediction. Before moving to the next step, we should check data as an Example set of Yes condition and No condition should have minimum records. Then click on Next.

7. In this step, we can check and uncheck the fields based on which the prediction should occur. Then click on Next.

8. Give the name of Custom Field, which stores the Predictions:

9. In this step, we can find all the values and conditions given in the previous steps. So, we can have a glimpse of the details and confirm whether all information is provided correctly. In this step, we ensure that the data provided is accurate. Now, the only next step here is to click on Build Prediction, which will create a prediction based on the use case, data, and conditions that have been provided.

10. We have successfully made a prediction that will help the eye clinic with their future patient count. Einstein Prediction Builder takes from a few minutes to a few hours to build your prediction and gives a scorecard.

11. This is how the overview of the scorecard looks like. It gives the top five fields affecting the prediction. To get more details based on the predictors, one can click on View, All Predictors.

So we have learnt how easy it is to build custom Intelligence using Einstein Prediction Builder. One does not need to be a Machine learning expert to improve predictability, efficiency and customer experience.

 Things to Keep in Mind:

  1. Prediction Builder requires at least 400 records to be able to make predictions. In the case of binary predictions, the number of records must be at least 100
  2. Make sure to take note of prediction quality. Having >95% could seem good but is likely due to hindsight bias. A prediction that is low is likely due to not having enough fields to make a great prediction
  3. Predictions can only be created in production and developer orgs
  4. Predictions work for all custom objects and support a subset of standard objects
  5. Einstein can’t build a prediction on an object with a deployment status of In Development. To build a prediction, the object needs to be deployed first
  6. So, to start building Predictions, look for Einstein Prediction Builder in setup.
Click Get Started to review the terms and conditions and select Get Started again. In situations where Get Started is not available, contact your Salesforce representative or Salesforce Customer Support.