What Does Salesforce CRM Do?

Salesforce is a leader in cloud-based technology. It is headquartered in San Francisco, California, the company is best known for its flagship product, Salesforce CRM.

The Salesforce customer relationship management (CRM) platform garners attention for its highly customizable, out-of-box features. It is one of the most comprehensive tools designed to help your business streamline and redefine its service, sales, and marketing process.

To help you understand how this widely used CRM software benefits your business, this article discusses the answer to the question: What does Salesforce CRM do?

What is Salesforce CRM?

The term CRM stands for Customer Relationship Management. Salesforce CRM is a cloud-based software designed to help organizations manage their interactions with their Salesforce partners, customers, and service users. It allows businesses to utilize remote networks to track their customer activities and collect valuable insights to expedite the sales process.

Salesforce CRM was developed in 1999 to help small businesses close more deals and deliver the best performance.

Unlike other CRM platforms, Salesforce CRM for Small Businesses does not require technical expertise to set up or work. The software also has an automation feature of embedded intelligence that makes it easier to operate and perform repetitive tasks.

What Does Salesforce CRM Do?

As its name implies, Salesforce CRM works on managing relationships with customers across a wide range of sectors, from service to market. It allows you to work on a reliable online platform rather than investing in the land-based infrastructure. Let’s take a brief overview of what Salesforce CRM does for your business:

Establishes an effective sales cycle

Comparing your sales with other facilities available in the market will let you analyze the efficiency and capabilities of Salesforce CRM. Tools help you create opportunities to get to know your customer deeper and design your own work process. Moreover, it comes equipped with task management and workflow automation to let you tune up your sales cycle to enhance the quality and number of leads through your sales funnel.

Subsistent management of leads

The sole reason for not seeing growth in any businesses is the lack of dedicated monitoring of your customers and following them. Salesforce CRM helps you get a systematic view of the single data you need and generate quality leads. Since it has an automated system, it consumes minimal time and presents you with all required information at once.

Improves Marketing

From collecting leads to successfully turning them into opportunities, Salesforce CRM covers all aspects of the customer relationship. It runs multiple marketing campaigns on diverse channels to captivate prospects’ attention. Additionally, it offers real-time insight and analysis of these campaigns to help you better optimize your marketing strategies for improved performance.

What are the Benefits and Features of Salesforce CRM?

There is a lot of scope for expanding your businesses in Salesforce features and benefits. It indulges in aspects like Lead Management, Analytics, Sales, Territory Management, etc. For better understanding, below are the key features and benefits of Salesforce CRM.

Salesforce Engage: This feature enables you to boost engagement by providing personalized messaging. It allows you to view the real-time alerts of customer engagement that enable you to deliver the right message at the right time.

Salesforce Einstein: The Einstein analytical tool helps collect data from every possible source. Its scope covers three major attributes: offering attractive data visualization, providing a friendly mobile user interface, and a feature to support instant information exploration at high cloud speed.

Lead Management: This helps you assess the impact of your marketing activities on the sales pipeline. With this valuable information in hand, you need less time converting leads.

Share and Sync: For effective content to be published, it is necessary to go through the content over time and share it or perform a collaboration. The share and sync features allow you to work by sharing your files with other people simultaneously.

Territory Management: Building a logical structure for sales and marketing is essential. It helps you deliver the right service to the right customer and obtain maximum profit. You can also assign a single rule to multiple territories and their descendants by making use of region hierarchy.

What Products and Services are offered by Salesforce CRM?

In the above-covered sections, we have already seen how the Salesforce CRM creates a relationship between the sales, customer, and the market to help business growth. Furthermore, the CRM offers a diverse range of services and products which businesses can choose depending on their requirement. These include:

Salesforce Sales Cloud

This CRM tool is specially designed to cater to the needs of a sales team. It speeds up the sales process by offering features like client management, account management, sales forecasting, and sales performance management.

Salesforce Community Cloud

Community Cloud supports the creation of an operable platform and a business ecosystem where people can connect with job applicants, and vendors, becoming a Salesforce partner or other providers for different purposes.

Salesforce App Cloud

Developers can create custom Salesforce enterprise applications without writing complex code. The Salesforce app cloud has a collection of comprehensive tools to support development including Force.com, Heroku Shield, Salesforce Lightning Design System, Salesforce Sandbox, Heroku CI, etc.


The benefits of using Salesforce CRM for your enterprise are multifold. Managing customer relationships and other business activities becomes easy. However, this cloud-based platform works beyond customer relationships. It impacts your business and boosts revenue in addition to marketing goals.

So, why wait longer? Adopt it today. Our Salesforce team is ready to help you upgrade your business. Contact us to learn more about how Salesforce CRM benefits you in the long run.

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