What Does Salesforce CRM

What Does Salesforce CRM Do?

Salesforce is a leader in cloud-based technology. It is headquartered in San Francisco, California, the company is best known for its flagship product, Salesforce CRM.

The Salesforce customer relationship management (CRM) platform garners attention for its highly customizable, out-of-box features. It is one of the most comprehensive tools designed to help your business streamline and redefine its service, sales, and marketing process.

To help you understand how this widely used CRM software benefits your business, this article discusses the answer to the question: What does Salesforce CRM do?

What is Salesforce CRM?

The term CRM stands for Customer Relationship Management. Salesforce CRM is a cloud-based software designed to help organizations manage their interactions with their Salesforce partners, customers, and service users. It allows businesses to utilize remote networks to track their customer activities and collect valuable insights to expedite the sales process.

Salesforce CRM was developed in 1999 to help small businesses close more deals and deliver the best performance.

Unlike other CRM platforms, Salesforce CRM for Small Businesses does not require technical expertise to set up or work. The software also has an automation feature of embedded intelligence that makes it easier to operate and perform repetitive tasks.

What Does Salesforce CRM Do?

As its name implies, Salesforce CRM works on managing relationships with customers across a wide range of sectors, from service to market. It allows you to work on a reliable online platform rather than investing in the land-based infrastructure. Let’s take a brief overview of what Salesforce CRM does for your business:

Establishes an effective sales cycle

Comparing your sales with other facilities available in the market will let you analyze the efficiency and capabilities of Salesforce CRM. Tools help you create opportunities to get to know your customer deeper and design your own work process. Moreover, it comes equipped with task management and workflow automation to let you tune up your sales cycle to enhance the quality and number of leads through your sales funnel.

Subsistent management of leads

The sole reason for not seeing growth in any businesses is the lack of dedicated monitoring of your customers and following them. Salesforce CRM helps you get a systematic view of the single data you need and generate quality leads. Since it has an automated system, it consumes minimal time and presents you with all required information at once.

Improves Marketing

From collecting leads to successfully turning them into opportunities, Salesforce CRM covers all aspects of the customer relationship. It runs multiple marketing campaigns on diverse channels to captivate prospects’ attention. Additionally, it offers real-time insight and analysis of these campaigns to help you better optimize your marketing strategies for improved performance.

What are the Benefits and Features of Salesforce CRM?

There is a lot of scope for expanding your businesses in Salesforce features and benefits. It indulges in aspects like Lead Management, Analytics, Sales, Territory Management, etc. For better understanding, below are the key features and benefits of Salesforce CRM.

Salesforce Engage: This feature enables you to boost engagement by providing personalized messaging. It allows you to view the real-time alerts of customer engagement that enable you to deliver the right message at the right time.

Salesforce Einstein: The Einstein analytical tool helps collect data from every possible source. Its scope covers three major attributes: offering attractive data visualization, providing a friendly mobile user interface, and a feature to support instant information exploration at high cloud speed.

Lead Management: This helps you assess the impact of your marketing activities on the sales pipeline. With this valuable information in hand, you need less time converting leads.

Share and Sync: For effective content to be published, it is necessary to go through the content over time and share it or perform a collaboration. The share and sync features allow you to work by sharing your files with other people simultaneously.

Territory Management: Building a logical structure for sales and marketing is essential. It helps you deliver the right service to the right customer and obtain maximum profit. You can also assign a single rule to multiple territories and their descendants by making use of region hierarchy.

What Products and Services are offered by Salesforce CRM?

In the above-covered sections, we have already seen how the Salesforce CRM creates a relationship between the sales, customer, and the market to help business growth. Furthermore, the CRM offers a diverse range of services and products which businesses can choose depending on their requirement. These include:

Salesforce Sales Cloud

This CRM tool is specially designed to cater to the needs of a sales team. It speeds up the sales process by offering features like client management, account management, sales forecasting, and sales performance management.

Salesforce Community Cloud

Community Cloud supports the creation of an operable platform and a business ecosystem where people can connect with job applicants, and vendors, becoming a Salesforce partner or other providers for different purposes.

Salesforce App Cloud

Developers can create custom Salesforce enterprise applications without writing complex code. The Salesforce app cloud has a collection of comprehensive tools to support development including Force.com, Heroku Shield, Salesforce Lightning Design System, Salesforce Sandbox, Heroku CI, etc.


The benefits of using Salesforce CRM for your enterprise are multifold. Managing customer relationships and other business activities becomes easy. However, this cloud-based platform works beyond customer relationships. It impacts your business and boosts revenue in addition to marketing goals.

So, why wait longer? Adopt it today. Our Salesforce team is ready to help you upgrade your business. Contact us to learn more about how Salesforce CRM benefits you in the long run.

eSignature For Salesforce

Know About eSignature And Uses Of eSignature For Salesforce

With the implementation of perfect technology, everything is digital in today’s world. Handwritten signatures on legal contracts and documents also become digital as eSignature. An electronic signature provides a secure and accurate identification process for the signer for seamless transactions. In 2000, the US passed the ESign Act to facilitate electronic signatures for commercial and legal works. As businesses regularly adopt the latest technologies, eSigns are majorly in use by various organizations nowadays. 

Benefits Of eSignature For Business

  • eSignature is legally valid and applied by almost every industry worldwide.
  • eSignature speeds up the signature process of signatories by eSign documents.
  • eSignature helps reduce costs by saving on papers, ink, postages, and others.
  • eSignature is most useful for the sales and marketing team to conduct faster transactions. 
  • eSignature also makes the hiring process simple, safe, and quick by electronically accepting candidates’ forms.

Why eSignature For Salesforce?

Salesforce is one of the best CRM used by organizations and the reason is its integrity compared to other applications. Salesforce allows you to integrate eSignature into your existing CRM system. With the help of eSign’s tools, you can customize agreements with eSigns, sign on any device, collect payments, trigger actions, and many others. One of the best eSignature that can easily integrate with existing Salesforce CRM is MangoSigns.

Why MangoSigns?

Mango Sign makes it easy to create contracts and agreements for signing, track signature completion in real-time, and securely store signed documents. 

Some useful features of MangoSigns in Salesforce are Install Packages easily, easy to merge duplicate records, different objects and fields to get merged, see the preview before the merging, easy navigation, and UI, No coding required for setup.

If you want to integrate eSignature within your existing Salesforce CRM system, MangoSign by Wahinovations can be an excellent option. You can visit our website to get more information.

Significance of eSignature For Salesforce in the Hospital Industry - Wahinnovations.com

Significance of eSignature For Salesforce in Hospital Industry

The hospitality sector is the most exciting, vibrant, and demanding of all. It usually entails striking a balance between offering excellent customer service and keeping a close eye on expenditures. Salesforce CRM is one of the best CRM services for a reason: its adaptability to various enterprises and integration of third-party apps. Documentation of an organisation, customer entries, staff entries, and other paperwork of hospital management can be effective and fast with the integration of eSignature for Salesforce like Mango Sign.

In this post, we will discuss the benefits of eSignature in the hospitality sector:

Improved Customer Experience 

E-signature solutions improve customer satisfaction by providing consumers convenience at receiving/using the purchased services.

Improved Brand Reputation 

Young people are increasingly becoming the hospitality industry’s major clientele. They have an innate predisposition for technical solutions and businesses that employ e-signatures appeal to young customers more than traditional service providers.

Enhanced Customer Service

With services becoming more timely and transaction processes becoming semi-automated, hospitality personnel can focus on what matters most — providing exceptional client service.

Reduction of Overhead Costs

Instead of maintaining photocopying/scanning machines or acquiring products like toner and paper, money could be used on more important things.

Other Benefits of eSignature

  • Improves collaboration and simplifies workflow.
  • Reduces the amount of clutter caused by excessive paper consumption
  • Increase information availability by storing all documents electronically.
  • Get rid of document loss.
  • Improve the reputation of your brand.
  • It does not necessitate a high level of technical expertise.


For the hospitality business, eSignature is a fantastic tool for decreasing system issues, providing personalised services, and increasing revenue. By incorporating eSignature technology into your system, you can increase the productivity of your organisation. Please let us know if we miss any significant benefits of eSignature integration in the Hospital industry Salesforce. For more information on Salesforce, go to www.wahinnovation.com

Best Salesforce Commission Software For Sales Organizations

Salesforce Commission Software For Sales Organizations

Sales organizations are now using CRM solutions like Salesforce to manage the business on Sales Cloud. Salesforce is the best CRM for managing sales data and improving business accuracy. One of the most challenging challenges that a sales company, whether small or big, faces is managing the sales commission operation of their sales staff. Since Salesforce CRM contains all of the sales team’s data, it is simpler to monitor each member’s sales activity and measure commission accordingly. The method of estimating the sales team’s commission becomes easy, efficient, and accurate with the integration of separate commission software for Salesforce from AppExchange.

What Exactly Salesforce Commission Software Do?

Salesforce allows you to create custom fields, formulas, and reports, but it does not permit you to handle traditional sales team commissions. You have to integrate a third-party Salesforce commission software. A commissioning software manages and monitors the activity of the sales team and provides commissions/incentives accordingly. The entire commission management process, including Salesforce CRM, will be automated. Let’s take a look at the best commission calculation tool available in the market.

Mango Commission

Mango Commission is a commission calculation software for business enterprises to handle sales team compensation. It automatically monitors commission based on the person’s sales activity. Automate commission management, audit monitoring, and operation tracking.

Features of Mango Commission

  • Data Collection and Organization
  • Sales Management Crediting Guidelines & Rollup
  • Managing Territories
  • Managing Quotas and Objectives
  • Keeping All Participants Informed
  • Keeping track of all plan rules, calculations, and formulas
  • Validating Calculations and Data Reconciliation
  • Exception Handling
  • Payroll Data Retention
  • Predicting the Future
  • Delivering Reports
  • Obtaining Approvals
  • Keeping Data Access Secure
Please let us know how you plan to handle commission calculation with Salesforce. You can get more information about the Mango Commission Software by Wahinnovations at https://www.wahinnovations.com/mangocommission/